Adonna Alkema advises and litigates on all aspects relating to marketing, including advertising law, health claims, labelling and unfair commercial practices.
Adonna is also well-versed in trademarks, copyrights and database rights, with almost 20 years experience in representing and advising leading trademark proprietors and media corporations.
Adonna frequently lectures and publishes on intellectual property and marketing law. She is one of the authors of the most consulted handbook on intellectual property in the Netherlands, ‘Kort begrip van het intellectuele eigendomsrecht’.
Before founding Hofhuis Alkema Groen, Adonna worked in the IP practice group of Stibbe and with IP boutique Klos Morel Vos & Schaap.